Consumer Attitudes and Behaviour Essay Example | Topics and Well Written Essays - 2000 words

Consumer Attitudes and Behaviour - Essay Example This essay analyzes the attitudes and behavior of consumers that are better explained through the evaluation of certain theories and concepts that bear relations. The supposition takes into deliberation behavior as the fundamental determinant concerning the personal intention to carry out presented behavior. In the formulation of personal behaviors, certain personality assumptions are taken into thought. The three independent concepts that individual consider in formulating their behaviors include; the promptly reachable or salient beliefs regarding the perceived upshots of reflected guiding principles and beliefs that lead to the positive or negative attitude towards behavior. The second consideration is the apparent normative prospects in relation to pertinent referent individuals. Outstanding normative beliefs, direct to the development of a subjective model that bears orientation on the expected societal pressure, on whether to perform or not carry out certain behaviors. In the e nd, individuals are implicit to take into thought certain factors that may either promote or encumber their capacity to carry out certain behaviors. The factors that may bring promotion or hindrances to performance of behavior or rather the standard societal beliefs, direct to the development of expected behavioral standards. The perceived behavioral standards or limitations can also be regarded as the apparent capability to execute the behavior. In general terms, the favorable the mind-set and subjective standard in relation to behavior, and the superior professed behavioral control. This means that an individual’s intention gets stronger in the conduction of behavior (Fishbein, Ajzen, & Robert 2007, 5). The conjecture of reasoned action bears central application in marketing. The theory conceptualizes the practical functions concerning the attitudinal and normative factors. The attitudinal and normative factors are imperative components in the formation of intentions and ge t considered as separate but dependent they are also considered inseparable. The supposition in itself gyrates around the attitudinal and normative thinking, objectives as well as behaviors. The conjecture of planned behavior, which gets considered, as an extension of the conjecture of reasoned action, brings about the concepts or ideas of self worth or efficacy (Lefebvre 2000, 5). This connotes that it has an edge over the performance of behavior. In reference to the conjecture of reasoned action, the imperative predictor, the consequent behavior becomes an individual’s objective to take action. According to the conjecture, the behavioral intention obtains influence through an individual’s mind-set engaging in a certain conduct, as well as, the subjective model that the individual holds concerning behavior. With